Zoya Akhtar's hit film 'Zindagi
Na Milegi Dobara' has now been included as a case study for a course in
marketing management in Spain.The 2011 film, which starred
Hrithik Roshan, Abhay Deol, Farhan Akhtar, Katrina Kaif and Kalki
Koechlin, was mostly shot in Spain, and partly in India, Egypt and the
UK.
The marketing course shows Spain as a product and attributes
how the film has increased the country's tourism by 65 per cent. The
context elaborates on how ZNMD played the role of a promotional brochure
that boosted the tourism in Spain post its release.
Zoya Akhtar,
who is known for making picturesque films, is now busy directing her
upcoming film 'Dil Dhadakne Do', which will release in 2015.
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